Portuguese winemaker Osvaldo Amado among highlights at ProWine São Paulo

The 6th edition of ProWine São Paulo takes place at Expo Center Norte from September 30 to October 2, consolidating its position as the leading wine and spirits trade fair in the Americas. The event brings together exhibitors from more than 36 countries and is expected to attract importers, distributors, sommeliers, and trade professionals in search of new labels and business opportunities.

With anticipated growth in both attendance and business volume, the fair reinforces Brazil’s importance as a market that has been recording an increase in fine wine consumption and a rising interest in limited-production labels. This scenario creates opportunities for producers who combine tradition with innovation.

The winery will also showcase new releases such as Terra, a DOC from the Dão region that highlights emblematic grape varieties like Encruzado and Touriga Nacional.

Exclusively dedicated to industry professionals, ProWine São Paulo offers three days of tastings, networking, and market trends, bringing together some of the most influential names in global winemaking.